Hyperseek Search Engine PPC Software
With the Hyperseek Lite Version, you design and manage a categorized directory of information. Hyperseek allows you to develop your own category hierarchy. Within this category structure, you are able to add links to other web sites, add articles and information, link to industry news and headlines, and display content sensitive advertising.
At every level of the software, Hyperseek has built in revenue producers, so your site will be able to generate its own income, paying its own way. All the while, with your company at the helm, driving more and more targeted traffic.. Hyperseek allows you to serve 2 masters ... providing a genuine service to your industry, while also serving as a marketing tool for your regular eBusiness plan. Hyperseek was and always will be on the leading edge of the Search Industry. Our users enjoy the most complete, real world tested feature set of any Search Technology, and we constantly seek to add new functionality, tweak the current, and push the envelope.
Hyperseek was one of the early pioneers in both Web Directories as well the Pay Per Click Search Engine industry. In 1996, there were 3 web directories on the Internet: Yahoo!, Starting Point, and Dateable.com, our first Hyperseek customer. Today, thanks to Hyperseek and the various competitors that have come and gone, there are over 15,000 directories in operation on portals covering thousands of niche topics and nearly 1,000 PPC engines. Hyperseek has, spawned an entire industry, many competitors, and is today the driving force behind many of the things PPC advertisers take for granted: Proxy Bidding, Lexical Bidding, GeoTargeting, Smart/Jump Bidding, and spreadsheet uploads. These are all technologies that first appeared in Hyperseek, to be adopted by an industry months later.
The benefits of hosting your industry's portal
"Success is not a state to arrive at, but rather, a manner of traveling."
•Asserting Industry Leadership
As the maintainer of your Industry's Portal, you attain almost instant "guru" status. While that may look and sound a little "nerdy or geeky" to you at first glance, think about what it means in a more global sense. By taking on the leadership role, you have the opportunity to provide A LOT of information to a very targeted audience (potential customers). By informing potential customers, you have a better chance of converting them to paying customers.
•Integrated Revenue Production
Hyperseek includes many built-in means of generating income including PPC Listings, Sponsored Ads, HotZones, and a full featured Affiliate Program. Hyperseek will easily integrate with other Software allowing you the option to add other revenue producing systems, such as community discussion forums, surveys, calendars, banner ads, etc.
•Built in Marketing for your own products and services
As we've talked about throughout these discussions of Hyperseek, the inherent benefits to your principle business should be quite obvious. Your industry's portal, sponsored by your company, and branded with your company logo and link, will outperform all of your other marketing ventures combined, dollar for dollar. Ad your PPC Search Engine pick up momentum, it will quickly generate sufficient revenue on its own to pay for itself and show a profit. All the while, your company name/logo/editorials/links are out there, on the most popular web sites in your industry, at no direct cost to you. Free publicity, branding, and 24x7 marketing is the principle benefit to operating the industry portal.
PPC: An eBusiness Plan That Works ... Bundled In
"Small opportunities are often the beginning of great achievements."
Since the advent of The Internet, and with it, search engines, there's been one constant question shared amongst webmasters ... "How do we get to the top of the search results?". With traditional spidering technology and the varying fuzzy logic systems employed by most search engines, the simple answer has been "You can try, but there's no guarantee". Webmasters can try and optimize their content and web sites, but there's simply no way to guarantee that a searcher will be able to find them on a traditional search engine. Pay Per Click (or PPC) has changed this.
PPC is a market driven listing delivery methodology that operates much like an auction. It gives the webmaster the ability to choose what search keywords or phrases are most relevant (or the most likely to deliver a qualified visitor) to his Web site. Further, it allows that same webmaster to buy his way into the top positions in the search results for his chosen keywords. Simply put, when listing their web sites in a PPC based search engine, the webmaster essentially says, "Here's my keywords, and here's what I'm willing to pay you, the search engine, every time someone clicks on my listing when that search is run". The webmaster who is willing to pay the highest amount for a given keyword or phrase shows up first in the results, followed by the next highest "bidder" and so on...
This technology lets even small webmasters compete on an even playing field with the major web sites. By allowing the webmasters to bid (pay!) for positioning, the control of where the listing shows up in the results is completely under the control of the web site owner, not the search engine's spiders.
As visitors arrive at your search engine, run searches and click on these bidded listings, you, as the search engine operator earn revenue (remember, the advertiser is paying you for every click), while at the same time delivering to your advertiser exactly what they want (targeted traffic), at exactly the price they want to pay. It's a win-win situation.
From a business point of view, the model makes great sense for you. Advertisers pre-pay you, to "fund" their account. As clicks occur, Hyperseek debits their account, until it reaches zero, at which point the advertiser would re-deposit funds. If you do some quick math, you'll see that it doesn't take much to turn your search engine into a profitable business. Let's take a look at an estimate, based on 2003 industry averages. Of course the PPC industry has grown tremendously since then, but this will give you a very conservative estimate for your site.
Average click price $.07
Average CSR (Click to Search Ratio) 1:3
Average # Monthly Searches 500,000
Total Clicks Generated per month @ 165,000
Total Click driven revenue $11,550.00
Continuing the math, that equates to 200 advertisers averaging about $60.00 per month in deposits ... certainly not unreasonable. Generating 500,000 searches a month is also a quite attainable goal. As you can see, the potential for growth is compelling, as is the baseline.
"Be the answer ... not the question"
Perhaps the best use for Hyperseek is to exploit "niche" markets. The larger Pay for Performance search engines are completely unfocused. Anyone can essentially bid on anything. Visitors are not targeted, not focused, and their partnered search results appear throughout the internet, almost at random. The big claim of the PPC engines is that they offer increased relevance to the searcher, and dramatically increased ROI (Return on Investment) for their advertisers. Thinking outside the box, using Hyperseek, you can actually deliver on these promises, where the larger engines fail.
The ROI for a Niche (industry focused) PPC is better than that of the generic engines, by an almost 2 to 1 margin. Beyond even the numbers, it just makes sense that a surfer that has made his way to the "Widget Search Engine", and searches for "Widget Holders" is predisposed to purchase, and is therefore more likely to be a buyer, or at the least, a 'quality' visitor than someone that's searching at a generic search engine, and stumbles across the same listing. Advertisers like good returns. And they love quality traffic.
90% of niche markets do not have a dedicated portal or PPC Search engine devoted to them. Does it make more sense to compete with the big guys who are established multi-million dollar companies, or to be the "only game in town" for a particular industry?
