Money for Life

Hyperseek Search Engine PPC Software
With the Hyperseek Lite Version, you design and manage a categorized directory of information. Hyperseek allows you to develop your own category hierarchy. Within this category structure, you are able to add links to other web sites, add articles and information, link to industry news and headlines, and display content sensitive advertising.

At every level of the software, Hyperseek has built in revenue producers, so your site will be able to generate its own income, paying its own way. All the while, with your company at the helm, driving more and more targeted traffic.. Hyperseek allows you to serve 2 masters ... providing a genuine service to your industry, while also serving as a marketing tool for your regular eBusiness plan. Hyperseek was and always will be on the leading edge of the Search Industry. Our users enjoy the most complete, real world tested feature set of any Search Technology, and we constantly seek to add new functionality, tweak the current, and push the envelope.

Hyperseek was one of the early pioneers in both Web Directories as well the Pay Per Click Search Engine industry. In 1996, there were 3 web directories on the Internet: Yahoo!, Starting Point, and Dateable.com, our first Hyperseek customer. Today, thanks to Hyperseek and the various competitors that have come and gone, there are over 15,000 directories in operation on portals covering thousands of niche topics and nearly 1,000 PPC engines. Hyperseek has, spawned an entire industry, many competitors, and is today the driving force behind many of the things PPC advertisers take for granted: Proxy Bidding, Lexical Bidding, GeoTargeting, Smart/Jump Bidding, and spreadsheet uploads. These are all technologies that first appeared in Hyperseek, to be adopted by an industry months later.

The benefits of hosting your industry's portal
"Success is not a state to arrive at, but rather, a manner of traveling."


•Asserting Industry Leadership
As the maintainer of your Industry's Portal, you attain almost instant "guru" status. While that may look and sound a little "nerdy or geeky" to you at first glance, think about what it means in a more global sense. By taking on the leadership role, you have the opportunity to provide A LOT of information to a very targeted audience (potential customers). By informing potential customers, you have a better chance of converting them to paying customers.


•Integrated Revenue Production
Hyperseek includes many built-in means of generating income including PPC Listings, Sponsored Ads, HotZones, and a full featured Affiliate Program. Hyperseek will easily integrate with other Software allowing you the option to add other revenue producing systems, such as community discussion forums, surveys, calendars, banner ads, etc.


•Built in Marketing for your own products and services
As we've talked about throughout these discussions of Hyperseek, the inherent benefits to your principle business should be quite obvious. Your industry's portal, sponsored by your company, and branded with your company logo and link, will outperform all of your other marketing ventures combined, dollar for dollar. Ad your PPC Search Engine pick up momentum, it will quickly generate sufficient revenue on its own to pay for itself and show a profit. All the while, your company name/logo/editorials/links are out there, on the most popular web sites in your industry, at no direct cost to you. Free publicity, branding, and 24x7 marketing is the principle benefit to operating the industry portal.


PPC: An eBusiness Plan That Works ... Bundled In
"Small opportunities are often the beginning of great achievements."


Since the advent of The Internet, and with it, search engines, there's been one constant question shared amongst webmasters ... "How do we get to the top of the search results?". With traditional spidering technology and the varying fuzzy logic systems employed by most search engines, the simple answer has been "You can try, but there's no guarantee". Webmasters can try and optimize their content and web sites, but there's simply no way to guarantee that a searcher will be able to find them on a traditional search engine. Pay Per Click (or PPC) has changed this.

PPC is a market driven listing delivery methodology that operates much like an auction. It gives the webmaster the ability to choose what search keywords or phrases are most relevant (or the most likely to deliver a qualified visitor) to his Web site. Further, it allows that same webmaster to buy his way into the top positions in the search results for his chosen keywords. Simply put, when listing their web sites in a PPC based search engine, the webmaster essentially says, "Here's my keywords, and here's what I'm willing to pay you, the search engine, every time someone clicks on my listing when that search is run". The webmaster who is willing to pay the highest amount for a given keyword or phrase shows up first in the results, followed by the next highest "bidder" and so on...

This technology lets even small webmasters compete on an even playing field with the major web sites. By allowing the webmasters to bid (pay!) for positioning, the control of where the listing shows up in the results is completely under the control of the web site owner, not the search engine's spiders.

As visitors arrive at your search engine, run searches and click on these bidded listings, you, as the search engine operator earn revenue (remember, the advertiser is paying you for every click), while at the same time delivering to your advertiser exactly what they want (targeted traffic), at exactly the price they want to pay. It's a win-win situation.

From a business point of view, the model makes great sense for you. Advertisers pre-pay you, to "fund" their account. As clicks occur, Hyperseek debits their account, until it reaches zero, at which point the advertiser would re-deposit funds. If you do some quick math, you'll see that it doesn't take much to turn your search engine into a profitable business. Let's take a look at an estimate, based on 2003 industry averages. Of course the PPC industry has grown tremendously since then, but this will give you a very conservative estimate for your site.


Average click price $.07
Average CSR (Click to Search Ratio) 1:3
Average # Monthly Searches 500,000
Total Clicks Generated per month @ 165,000
Total Click driven revenue $11,550.00


Continuing the math, that equates to 200 advertisers averaging about $60.00 per month in deposits ... certainly not unreasonable. Generating 500,000 searches a month is also a quite attainable goal. As you can see, the potential for growth is compelling, as is the baseline.

"Be the answer ... not the question"

Perhaps the best use for Hyperseek is to exploit "niche" markets. The larger Pay for Performance search engines are completely unfocused. Anyone can essentially bid on anything. Visitors are not targeted, not focused, and their partnered search results appear throughout the internet, almost at random. The big claim of the PPC engines is that they offer increased relevance to the searcher, and dramatically increased ROI (Return on Investment) for their advertisers. Thinking outside the box, using Hyperseek, you can actually deliver on these promises, where the larger engines fail.
The ROI for a Niche (industry focused) PPC is better than that of the generic engines, by an almost 2 to 1 margin. Beyond even the numbers, it just makes sense that a surfer that has made his way to the "Widget Search Engine", and searches for "Widget Holders" is predisposed to purchase, and is therefore more likely to be a buyer, or at the least, a 'quality' visitor than someone that's searching at a generic search engine, and stumbles across the same listing. Advertisers like good returns. And they love quality traffic.

90% of niche markets do not have a dedicated portal or PPC Search engine devoted to them. Does it make more sense to compete with the big guys who are established multi-million dollar companies, or to be the "only game in town" for a particular industry?

.Can you really make money from this?

Late 2003, I think was the first time an ebook popped
up that claimed that one could make money from Google
Adwords.

The main method that was revealed involved combining
Google Adwords and the Clickbank affiliate program, to
make money, online, everyday almost on autopilot.

Please allow me to very quickly outline how you can
make money on the internet, using this system.

Here are 2 things you need to get started...

1) You need a Google Adwords account.

=> http://adwords.google.com

2) You also have to sign up as a Clickbank affiliate

=> http://www.clickbank.com

Ok, so how does it work?

Well, you simply go to clickbank.com and on the main
page you click on "Promote Products" on the right.
You will be taken to the index page of all products
being sold via clickbank. Each product is listed with
a short description and the percentage you make as an
affiliate.

Just select the product you wish to promote, grab your
affilate promotion URL, by clicking on the [earn 50%].
Your personal affiliate link will pop up, just copy
and paste that, into a text editor like notepad.

The next thing I like to do is visit the main sales
page of the product I have selected, and select some
benefits from the sales copy, I can then use these to
write my Google Adwords Ad.

Alright then, how do you write your Ad?

The general profitable Google Adwords format that has
seemed to work for many is like this. Line one your
heading ask a question, line two mention a feature of
the product or ebook, line 3 give a benefit, then line
4 your websites address goes there.

Once you have selected your budget and you submit your
ad, it will probably start showing on the Google
network within the next 10 minutes.

When searchers see your google ad, they click on it and
google will charge you for every click, according to
how much you bid on a particular keyword.

If the searcher who clicks on your ad, then goes ahead
and buys from the site, you will receive the respective
commission from Clickbank, and you can check your
earnings when you login to your clickbank account.

However, There's 2 things to watch out for...

Your Return On Investment(ROI) and your Click Through
Rate(CTR).

The ROI helps you determine how profitable
your Google Ad is, when you subtract the cost of
running your ads from the amount earned in your
clickbank account.

The CTR helps you fine tune your ad so you can
increase the number of people clicking on it especially
if its a profitable ad, if more people are clicking on
the ad itself it would probably result in an increase
in your affiliate income.

That is a quick look at the "How to make money with
Google Adwords System". If you would like to get more
detailed information on this system, I would highly
recommened you grab yourself a copy of this ebook...

How You Can Earn $1,758 a Day with Google Adwords??

=> http://Google123.ontheweb.nu

In Conclusion...

You can also use Google Adwords to promote your own
websites and other non clickbank products too, you just
need to adopt and adjust the system I have outlined
above.

Munya Chinongoza is an up and coming internet marketing protégée. He is also the author of "Guru Traffic Secrets Vol.1" in which he recently interviewed 14 top internet marketers "gurus" and asked them to reveal how they drive unlimited targeted traffic to their websites everyday, usually with little or no effort at all on their part: http://www.GuruTrafficSecrets.com

Article Source: http://EzineArticles.com/?expert=Munyaradzi_Chinongoza

You’ve just launched your new website (or launched the redesign) and now you’re sitting back waiting for the orders to roll in. But wait a minute, something’s wrong… there don’t seem to be any. It’s as if your site doesn’t exist.

Well, I hate to burst your bubble, but unless you have either a well publicised site or many websites linking to yours, you’re going to have to rely on the search engines. And if your site doesn’t rank in the first three result pages, it’s more than likely you won’t be found at all.

So… you know what’s coming next; that’s right, you need a good dose of search engine marketing (SEM) to make sure your site gets listed on the search engines’ results pages. Do this and the traffic to your website will soon follow.

“Right”, I hear you say. “Let’s do some search engine marketing then…”

Well that’s certainly a good start! But first you have to work out your approach to maximise your returns. Let’s call this your search engine marketing strategy. In order to create an effective strategy you need to understand a bit more about how search engine marketing works. Currently, we can roughly-speaking separate search engine marketing into two different approaches:


Organic: including search engine optimisation, links from other websites and offline marketing.
Paid: including pay per click, paid submission and online advertising (banner ads).

So to help you further, I’ve listed below the advantages and disadvantages to each approach to SEM and outlined my recommendations.

Organic: Advantages


The majority of the work behind search engine optimisation (SEO) is a one-off activity, and so is usually charged out at a set upfront fee.
The changes made to your website will probably still be relevant and driving traffic to your site a year from now.
Credibility: most people (research indicates between 60 and 80 percent) will click on the organic results rather than the sponsored (paid) results.
If you rank well in one of the major search engines (Google/Yahoo/MSN), you will most likely show up in the majority of the search engines worldwide.

Organic: Disadvantages


Changes must be made to your website’s code. Normally the changes are invisible to visitors. However, if you have invested heavily in a search engine-unfriendly site, the process can be time-consuming and costly; and occasionally significant changes may need to be made to your site’s copy, navigation or design. Of course ultimately, you’ll see returns if you commit to the neccessary changes.
Results (rankings and traffic) start slowly. You will normally see results within 3-4 months.
There can be no guarantee. As the search engines themselves have the final say, you can’t predict how many rankings you’ll get for a particular search term or engine; nor can you predict how much traffic you’ll get to your site.

Paid: Advantages


Pay per click (PPC) advertising programs are fast to implement. It usually takes two to three weeks to set up and run. Google AdWords are up-and-running as soon as you start the campaign, and Overture listings are live within 3-5 business days (after an editor reviews them).
Nothing has to change on your web site, although I would recommend you create targeted landing pages for each advertisement as they’ve been proven to increase conversions (but that’s another subject for another time!).
There is no limit to the number of terms or keyword phases you can bid on.
PPC is good if you intend to run promotions through your site, as you can turn the PPC campaign on and off whenever you choose.
You can dictate where the listing appears on the result’s page (within the sponsors’ ads area) and determine what the ad says.
It’s very easy to test all your different search terms and offers etc, and to measure the results.

Paid: Disadvantages


Clicks can be expensive. Bidding wars often erupt.
You must keep paying for the clicks every month. If your budget is ever cut, your listings will disappear, along with your search engine traffic.
Most people (research indicates between 60 and 80 percent) will click on the organic results rather than the sponsored (paid) results.
It requires a time investment to monitor and adjust listings on a constant basis, or budget to outsource this activity.
Listings are subject to editorial acceptance. With SEO, you can state whatever you like on your website (which is where the search engines pull your page title and description). But with PPC, editors insist that all listings be factual and that you not compare your company with others. This means that even if you are the “largest” provider, you can’t state that.

Now you know a bit about the advantages and disadvantages of both organic and paid search engine marketing, you must decide how to approach your online marketing campaign.

Organic marketing is probably best if:


You want to spend some time on search engine marketing upfront and have it pay off in the future, on conceivably every search engine there is around the world.
You have a budget to do some work now, and want to save money later on.
Your site is fairly simple, without a lot of complicated bells and whistles.
You can afford to wait a month or two for results.
You don’t want to have to manage or maintain anything on a daily, weekly or monthly basis.

Paid advertising may be for you if:


You want to get up-and-running quickly.
You have a promotion where you want to be able to turn a PPC campaign on and off.
You want to be able to test search terms, products or offers and quickly see results.
Your site is search engine-unfriendly and you don’t want to invest in changing it.
You’re confident you’ll have the budget to spend for the long haul, and you have time to maintain positions on a regular basis.

Of course many companies and businesses tackle both organic and paid SEM at the same time, and this is what I would typically recommend to maximally attract qualified traffic to a website.

If you are currently designing your site, or redesigning an existing one, make sure your developer knows how to create search engine optimised code or is working closely with a SEO consultant. Getting it right from the beginning will save you time and money in the long run. And it needn’t cost a fortune either if you tackle this upfront

If you have an existing site you wish to optimise, you may have a hard decision to make if your current site is not search engine friendly. If your site has been built using extensive use of frames or dynamic pages (your URL may look like: www.yoursite.com/page.asp?id=8), the cost to rectify these problems can be discouraging. If this is the case, now may be the time to seriously consider redesigning your site earlier than you’d planned.

Either way, the use of a small paid (pay per click) advertising campaign before optimisation can be a great way to nail down those essential keywords to use throughout your site’s copy by recording which keywords customers respond to the most in your campaign.

David Crowther is the director of NerveCentral, whose mission is simple: to maximise its clients business and profit through the web. We have provided web solutions for many organisations and small companies, including well-known corporates such as Thomson Travel Group, Q8, Edding, GlaxoSmithKline, Galderma, and Hertz. Download our free report 5 (Often Missed) Usability Tips for your Website to Increase Profit now!

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Search engine optimization can take a long time to show results. The Google sandbox alone can delay optimization results by 6 to 8 months. So, what can you do to get traffic while you wait? Pay-per-click [“PPC”] campaigns fill the time gap. This article discusses the basics of PPC advertising.

What Is A PPC?

A PPC search engine allows you to bid for placement in search results. Search engines such as Google, Yahoo, MSN, AOL and most others bolster their organic search results with sponsor advertisements. If you search on Google, links in blue across the top and the little ads down the right side of the search results are PPC listings. In one form or another, similar listings appear on every major search engine.

How Does It Work?

When you use a PPC, you will bid for placement in the search results under particular keywords. Instead of optimizing your site to appear high in the listings, you simple pay for the position. While this may sound great, keep in mind you are paying for the listing and have to watch the return on investment closely.

To get started, you must open an account with the PPC in question. The two biggest PPCs are Google Adwords and Overture. You will need to register with the PPC, provide a credit card number and, depending on the PPC, deposit money into the account. Next, create ads with a title, body text and link to the landing page of your site. The title of each ad should correspond to a particular keyword you want to promote. If at all possible, include the keyword in the actual title. Finally, you will be asked to bid on placement in the search results.

Bidding for placement is not as simple as it my sound. Ideally, your ad should be in the top 3, but never below the 10th position. This has to be balanced, however, by the return on investment of the campaign. If you sell a product that produces a $10 dollar profit per sale, you probably can’t afford to pay $.90 per click. If your site converts 1 visitor out of every 100 into a sale, you will spend $90 for every sale. Obviously, that is going to work out very well. The one caveat to this situation is a business with reoccurring revenue.

If you site charges clients a reoccurring monthly fee, you can bid in excess of your immediate profit margin. To do this safely, you must determine how long the average customer will stay on your site. For example, if you make a $10 profit per month and the average customer pays for 5 months, the total profit is $50. In this situation, you can spend $20 or $30 to obtain a customer and still turn a profit. To properly manage a PPC campaign for a reoccurring charge site, you must recalculate the profit per customer ever week to protect yourself.

PPC Cons

Why not just use a PPC campaign instead of pursuing search engine optimization? There are a number of reasons. First, you are paying for each click with a PPC, which requires a budget and may impact your cash flow. Second, PPC bidding is competitive and that translates into higher costs, so much so that a profit may be hard to make. Third, many people simply do not click on PPC ads with the figure being as high as 20 percent. Fourth, you run the risk of having people click on your ads with no intention of buying, whether they are just browsing or are trying to exhaust your advertising budget.

PPCs definitely have a place in the online marketing field. Manage your campaigns with an eye for detail and you should fine.

Halstatt Pires is with MarketingTitan.com - a firm providing internet marketing services.

Article Source: http://EzineArticles.com/?expert=Halstatt_Pires